1. The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. ENIGMA works with clients to find the appropriate color scheme, tone and presence for each client that will solidify their place in the market as well as set them apart from other similar entities, organizations and companies. Branding is not only visual, but also includes a client’s personality, standard of customer service, responsiveness to inquires and business procedures.
Allow us to help you develop and evolve your BRAND with these simple things to think about:
- What is your company’s or organization’s mission?
- What are the benefits and features of your products, programs or services?
- What do your customers/clients/donors already think of your company or organization?
- What qualities do you want customers/clients/donors to associate with your company or organization?